Annual Report 2023

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Hello Future

... describes our strong commitment to drive long-term, sustainable, and profitable growth for HUGO BOSS. Further successfully executing our 'CLAIM 5' strategy remains key. This includes our strong focus on innovation, digitalization, and sustainability.

Watch our videos
  • CEO

    Daniel
    Grieder

    On "Hello Future"

  • CSO

    Oliver
    Timm

    On "Hello Future"

  • CFO/COO

    Yves
    Müller

    On "Hello Future"

  • Daniel
    Grieder

    CEO of HUGO BOSS

    With our well-balanced strategy we have everything it takes to continue our growth journey. Together as a team, we are heading into a successful future.

  • Oliver
    Timm

    CSO of HUGO BOSS

    To lead HUGO BOSS into a successful future, and leverage our global growth opportunities, we will continue to ‘Drive Omnichannel.’

  • Yves
    Müller

    CFO/COO of HUGO BOSS

    With our strong business performance in fiscal year 2023, we have laid a robust foundation for the future success of HUGO BOSS. And we are committed to continue delivering sustainable, long-term sales and earnings growth.

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Daniel Grieder Daniel Grieder

Chief Executive Officer of HUGO BOSS

For HUGO BOSS, 2023 was another year of remarkable success, as we recorded strong achievements across all business areas. Thanks to our excellent team, our 'CLAIM 5' strategy, and our two unique brands, we have all it takes to lead HUGO BOSS into a successful future.

Watch video
Letter to shareholders
Daniel Grieder, CEO – cutout (portrait)
Daniel Grieder, CEO (portrait)
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Highlights Highlights Highlights

  • We achieved strong progress along our Claim 5 Strategy

    Group Strategy
    Group Strategy
  • +25
    Percent Share price performance
    2023
    Our Share
    Our Share

  • We strive for a planet free of waste and pollution

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  • 4.2
    EUR BILLION GROUP SALES
  • 410
    EUR million EBIT
  • 4.30- 4.45
    EUR BILLION Group sales
  • 430- 475
    EUR million EBIT
  • 5
    EUR billion Group sales by 2025+
  • ≥ 12
    percent EBIT margin by 2025
  • 2023
  • 2024
  • CLAIM5
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  • 01 HELLO Brands

    To become one of the top 100 global brands, we pour all our passion into driving brand relevance for BOSS and HUGO with innovative marketing and product initiatives.

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  • 02 HELLO Customers

    We remain steadfast in our commitment to 'Drive Omnichannel,' ensuring that every interaction with our two brands, BOSS and HUGO, is nothing short of exceptional.

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  • 03 HELLO Digital

    To 'Lead in Digital,' we are fully committed to embracing digital innovation. Our Digital TWIN is set to fuel sustainable, profitable growth, while enabling end-to-end traceability.

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  • 04 HELLO Teams

    The passion and dedication of our teams are vital for the success of HUGO BOSS. By embracing diversity, equity, and inclusion we enhance creativity and foster innovation.

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