Annual Report 2023

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Earnings Development

Successful execution of “CLAIM 5” drives top- and bottom-line improvements

Currency-adjusted Group sales increase 18% to new record level of EUR 4.2 billion

Operating result (EBIT) grows 22% to EUR 410 million

HUGO BOSS looks back on a successful business performance in fiscal year 2023, recording strong top- and bottom-line improvements. This development first and foremost reflects our robust brand momentum, fueled by the continued successful execution of our “CLAIM 5” growth strategy. As both BOSS and HUGO continued their market-share-winning growth trajectories globally, we achieved record sales and posted robust bottom-line improvements. Consequently, 2023 marked another milestone in the successful execution of “CLAIM 5” and towards achieving our mid-term financial ambition, which we raised in mid-2023. Our strong business performance is all the more remarkable considering the high level of macroeconomic and geopolitical uncertainty in fiscal year 2023. Acquisitions or divestments had no material impact on the Group’s financial performance in the reporting period.