In the world of shopping, making every moment count is key. At HUGO BOSS, we’re not just selling our products, we’re creating experiences. Just like building connections with our customers that last. Since the introduction of our "CLAIM 5" strategy, we have embarked on a transformative journey. We've made considerable progress in leveraging the brand power of BOSS and HUGO across all consumer touchpoints, delivering a seamless omnichannel experience that sets new industry standards.
To lead HUGO BOSS into a successful future and leverage our global growth opportunities, we will continue to ‘Drive Omnichannel’ and turn our stores into THE place to be.
Our commitment to leveraging our strong global channel mix remains steadfast, ensuring that every interaction with our brands, BOSS and HUGO, is nothing short of exceptional. As part of “CLAIM 5,” we are redefining what it means to shop with us, introducing inspiring concepts and experiences that make every visit special.
Crafting
Memorable Store Experiences
Stepping into our stores, consumers will find a perfect blend of affordable luxury fashion, cutting-edge innovation, and heartfelt emotions. With the ongoing global rollout of our latest BOSS and HUGO store concepts, we are significantly elevating the customer experience: more inviting, more digital, and more emotional than ever before.
We've been busy upgrading our stores around the world, from London and Milan to Dubai and Guangzhou. With more than 200 stores already revamped, we're making sure that wherever BOSS and HUGO fans go, they’ll find a first-class customer experience that's second to none.
Exciting
Pop-Up Encounters
Pop-ups are just another way to surprise and excite consumers. Accompanying the grand reopening of our fully refurbished BOSS store in Dubai Mall, our spectacular takeover of the iconic AURA Skypool guaranteed an immersive phygital experience like no other.
We showcased our latest collections against a stunning backdrop of breathtaking views, creating an experience that captivated the senses and left a lasting impression on those who attended. It's events like these that add a touch of excitement to your shopping experience.
Welcoming
Hospitality Concepts
When it comes to delivering exceptional customer experiences, we believe in exceeding expectations. That's why we are going above and beyond by introducing inviting hospitality concepts. Take our newly renovated BOSS store on London’s bustling Regent Street, for instance. Here, we've unveiled our inaugural BOSS Bar, inviting consumers to unwind and sip a drink while browsing.
It's all about ensuring the store visit is not just comfortable but truly enjoyable, as we're dedicated to making our customers feel welcomed and appreciated throughout their time with us.
Looking
to the Future
To lead HUGO BOSS into a prosperous future and capitalize on global growth opportunities, we remain steadfast in our commitment to “Drive Omnichannel.” We're dedicated to harnessing the power of data and AI to revolutionize customer interactions. Through our new loyalty program, we will further elevate customer engagement, shaping the future of brand loyalty. By hyper-personalizing our services, product offerings, and experiences, we're forging even deeper connections with our global clientele.
This way, we're paving the way forward for BOSS and HUGO, unlocking the full potential of our iconic brands.